January | 2017 Issue  
Foundation Directors attending
December 6thevent
Capitol Reception is the 25th Yr Mile Marker for Byways
150 roads around the country designated as National Scenic Byways or All-American Roads are important to local communities because of economic benefits generated by tourism, as well as the sense of pride they instill by preserving a corridor important to the area's heritage. Thirty seven State Scenic Byways in 15 States are prepared to seek National Scenic Byway designation in the future. The NSB Foundation stands ready to support their efforts.

Contributed byNSBFCommunications Chair, Sallie O'Hara 
Social Media Tip of the Month
 
No One Will Visit If They Can't Find You
 
How can visitors find the terrific businesses, attractions, restaurants, and hotels along your byway?
 
Clear, well-placed signage and other offline methods, of course, but here are some tips for getting found online....
 
** If you do nothing else, claim and fill out your Google Business profile. It gives you a much better chance at being visible and find-able when people whip out their phones and start searching for "things to do in XYZtown" or "places to eat in XYZtown." 
 
 
**  Nonprofits may be eligible for Google Ad Grants - free AdWords advertising on search results pages. 
 
Go here to learn more: http://support.google.com/grants/ 
 
** Make sure that your Facebook Page "About" section has the most updated address, phone number, and hours of operation.
Many xxxx
** For tips and ideas specifically about social media for tourism and hospitality, try our twice-monthly  Tourism Currents email newsletter. 
  
Contributed by Sheila Scarborough and Leslie McLellan,Tourism Currents 
 

Polish Your Know How - Find Out Money Tips in 2017
 
As funding opportunities become more competitive, granting entities expect more matching dollars. Leveraging available funds becomes more crucial.
Join Sally Pearce, Charlotte Bumgarner, and Amanda Shanklin in the first webinar of the season set forJanuary 31st at 1 p.m. EST. They will discuss ways to leverage limited funding to protect important resources along your Byway. Through the use of case studies, we will highlight successful projects and demonstrate how. These ladies share decades of experience with Byway leaders. Be among the informed! 
Click here to learn more and register!  

For theNSBFdiscount code on webinar registrations, contacttarahill@bellsouth.netorinfo@nsbfoundation.com.
Member organizations may register up to five individuals at the discount rate of $20 vs $30 for non-members. Webinars are archived for later viewing for members on our website. 


Contributed by Sharon Strouse, NSB Foundation Education Chair
Around the Nation - Sharing Good Ideas!

 

Charge Ahead Colorado
DueFeb 23, 2017- Colorado Energy Office (CEO) provides
financial support for electric vehicles (EV) charging stations -
 http://cleanairfleets.org/programs/charge-ahead-colorado.

Conservation Excellence Conference
 Mar 21-23, 2017- helps define and influence
the future of land conservation - http://www.cclt.org/

National Main Street Center Conference 
May 1-3, 2017-explore how Main Streets can position themselves at the forefront of the new economy, dive into the critical intersection of health and place, discover how commercial districts can be drivers of equity and inclusion, and so much more.Main Street America

National Planning Conference 
May 6-9, 2017- New York City - opportunities to network with planners from across the country and around the worldhttps://www.planning.org/conference

Contributed byNSBFCommunications Chair, Sallie O'Hara
Know the joys of exchanging ideas with like minded byway communities.
JOIN THE 
National Scenic Byway Foundation 
Gain a voice; access tools and training; and spread your byway message.  
Please visit our website and learn more: www.nsbfoundation.com 
National Scenic Byway Foundation |info@nsbfoundation.com|nsbfoundation.com
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National Scenic Byway Foundation,904 Cook Street, Denver, CO 80206