Webinars & Workshops

September 22 @ 3pm ET -- Amazing US Route System History

Sharon Strouse – NSBA Executive Director, holding a 1926 Historic Map of the US Highway Route System.

Bob Cullen – Serves as the Historian and Librarian at the American Association of State Highway and Transportation Officials (AASHTO) in Washington, D.C. This past April marked the 30^th anniversary of when he began working for AASHTO. Bob graduated from Saint Francis University in Pennsylvania with a degree in history. He and his family are longtime residents of Baltimore.

2026 Webinar Co-Sponsors:
American Road Magazine, Tom and Becky Repp
Corridor Solutions, Wanda Maloney
Overlook Maps, Adam Riggs
Sailforth Productions, Stephanie Liskey
Tourism Currents, Sheila Scarborough

FAQs

What’s the refund policy?
Full refund up to 1 day prior to the webinar.

Is my registration fee or ticket transferable?
Sorry, registration is non-transferable.

How can I view previous webinars?
Log in to the nsbfoundation.com website and click Training, Events and Advocacy in the header, then choose Webinars & Workshops and scroll down to find all the archived webinars since 2015

FAQs

What’s the refund policy?
Full refund up to 1 day prior to the webinar.

Is my registration fee or ticket transferable?
Sorry, registration is non-transferable.

Bright, Broad Ribbons Across the Nation: Celebrating the U.S. Numbered Highway System’s 100^th Birthday

Join Bob Cullen, AASHTO Historian and Sharon Strouse, NSBA Executive Director for a fun, factual and unforgetable conversation about how the US Route System began.

On November 11, 1926, the American Association of State Highway Officials (AASHO)* took time during its annual meeting to approve a comprehensive plan for a new nationwide highway network. Less than two months later, the U.S. Bureau of Public Roads formally adopted AASHO’s plan and publicly announced the numbers and locations for the routes within the U.S. Numbered Highway System. A century later, this webinar will focus on that system’s life and legacy and why those highways still matter today.

*AASHO is now AASHTO

Webinar presenter Bob Cullen, AASHTO’s historian.

Join us on Tuesday, September 22, 2026, at 3 p.m. Eastern, 2 p.m. Central, 1 p.m. Mountain, Noon Pacific and 11 a.m. AKT. There will be time for Q&A during the Zoom Event.

(This event will fill up, Register early!)

Conversation moderator is Sheila Scarborough with Tourism Currents, the preferred online learning partner of the National Scenic Byway Association. Tourism Currents specializes in social media and digital marketing workshops and training for tourism, hospitality, and economic development. You want both locals and visitors to be out exploring and enjoying your Byway for years, even decades, to come. It doesn’t happen by magic, though.

A session recording will be available for those who register, including anyone who can’t attend the live event.

Once you have registered, you will get a confirmation email from Zoom about how to join the live webinar.

No travel or paper tickets required – all events are online with Zoom.

To Register for this webinar click below. Purchase a Non-Member registration of $40, if you are not (yet) a current National Scenic Byway Association member or members register for free.

Webinars & Workshops

September 22 @ 3pm ET -- Amazing US Route System History

FAQs

FAQs

Bright, Broad Ribbons Across the Nation: Celebrating the U.S. Numbered Highway System’s 100th Birthday

Join Bob Cullen, AASHTO Historian and Sharon Strouse, NSBA Executive Director for a fun, factual and unforgetable conversation about how the US Route System began.

Past Webinars archived by date below

NSBA Public Lands Byways (April 2026)

Busting Tourism and Event Myths (February 2026)

Birders, Bikers, and Beyond: Who Is Your Byway Traveler? (October 2025)

Why The 250th Matters (May 2025)

Byway Protection Maintenance (January 2025)

Secrets the Travel Media Never Told You (December 2024)

Byway Branded Events (May 2024)

Get Noticed, Get Byway Visitors Webinar (February 2024)

Protecting Our Byway Viewsheds (October 2023)

Byway Board Development: From Appointment to Engagement in Five Steps (April 2023)

Attracting International Visitors to Your Byway (January 2023)

Sustainable Byways – Not All the Eggs in One Basket! (October 2022)

Elements of a Good Byway Website (April 2022)

Byway Digital Mapping for Wayfinding Success (January 2022)

Producing a Byway Video So It’s Ready for TV and Social Media (September 2021)

Byway First Impressions: Improving the Visitor Experience (April 2021)

Basics of Facebook Advertising: Learn about getting started with Facebook advertising for your scenic byway, heritage highway, or byway partner Facebook Page. (January 2021)

Managing Visual Quality (September 2020)

Advocating for Your Byway: Steps to connecting with your local, state and federal officials (April 2020)

RV Readiness for your Byway (February 2020)

Flyway Byways (September 2019)

Attracting Motorcyclists To Your Byway (April 2019)

The Cross-Promotion Power Is In Your Hands: Building a Byway Marketing Layer Cake (February 2019)

Delivering Quality Byway Visitor Experiences (November 2018)

Bicycle Tourism on Byways (May 2018)

Build A Better Byway Facebook Page (January 2018)

Social Impact Investing Part II – Is Your Byway Ready to Ask for Money? (May 2017)

Social Impact Investing – What It Is and Where to Find the Funds (March 2017)

Byway Resource Protection – Leveraging Your Dollars (January 2017)

Attracting Visitors – Building Byway Itineraries (October 2016)

Embrace the Power of Email Marketing (May 2015)

Social Photography for Byway Marketing (February 2016)

Byway Sustainability, Vision, Leadership, & Funding (April 2016)

Personalize Your Byway Tours: Delaware Shows You How (October 2015)

5 Ways Social Media Can Help Your Byway, Highway, or Trail (February 2015)

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Bright, Broad Ribbons Across the Nation: Celebrating the U.S. Numbered Highway System’s 100^th Birthday