Webinars & Workshops

February 1, 2023 - 4pm ET - Attracting International Visitors to Your Byway

International visitors to the United States are looking for unforgettable travel experiences that they can’t get anywhere else. That is exactly what makes your scenic byway so appealing to them – it is full of such unique destinations, attractions, events, and cuisine.

Learn how to make your byway even more attractive to such visitors, and how the U.S. Travel Association’s IPW travel trade show (in San Antonio TX May 20 – 24, 2023) can play a significant role in helping you get in front of these important guests.

This webinar will feature a variety of interesting speakers with expertise in international destination marketing. Join us on Wednesday, February 1, 2023, at 4 p.m. Eastern.

There will be time for Q&A, including in the chat section during the event.

Conversation moderators are Sheila Scarborough and Leslie McLellan with Tourism Currents, which is the preferred online training partner of the National Scenic Byway Foundation. Tourism Currents specializes in social media and digital marketing training for tourism, hospitality, and economic development.

Cost – $35 for non-NSBF members; free for NSBF members
Date: Feb 1, 2023
Time: 4 pm, EST

Purchase registration if you are not (yet!) a member of NSBF:

Non-Member Registration

Register for free as a NSBF member:

NSBF Member Registration

Webinar confirmed registrants receive a copy of the recording and materials following the webinar (even if you are unable to attend).

2023 Webinar Co-Sponsors:
American Road Magazine, Tom and Becky Repp
Corridor Solutions, Wanda Maloney
Design Impressions, Sharon Strouse
Sailforth Productions, Stephanie Liskey
SJPearce Consultants, Sally Pearce
Tourism Currents, Sheila Scarborough and Leslie McLellan


What’s the refund policy?
Full refund up to 1 day prior to the webinar.

Is my registration fee or ticket transferable?
Sorry, registration is non-transferable.

How can I view previous webinars?
If you are an NSBF member, log in to the site and click the Webinar Access button in the header to register for the current webinar and browse links to archived webinars.

Past Webinars archived by date below

Sustainable Byways – Not All the Eggs in One Basket! (October 2022)
Elements of a Good Byway Website (April 2022)
Byway Digital Mapping for Wayfinding Success (January 2022)
Producing a Byway Video So It’s Ready for TV and Social Media (September 2021)
Byway First Impressions: Improving the Visitor Experience (April 2021)
Basics of Facebook Advertising: Learn about getting started with Facebook advertising for your scenic byway, heritage highway, or byway partner Facebook Page. (January 2021)
Managing Visual Quality (September 2020)
Advocating for Your Byway: Steps to connecting with your local, state and federal officials (April 2020)
RV Readiness for your Byway (February 2020)
Flyway Byways (September 2019)
Attracting Motorcyclists To Your Byway (April 2019)
The Cross-Promotion Power Is In Your Hands: Building a Byway Marketing Layer Cake (February 2019)
Delivering Quality Byway Visitor Experiences (November 2018)
Bicycle Tourism on Byways (May 2018)
Build A Better Byway Facebook Page (January 2018)
Social Impact Investing Part II – Is Your Byway Ready to Ask for Money? (May 2017)
Social Impact Investing – What It Is and Where to Find the Funds (March 2017)
Byway Resource Protection – Leveraging Your Dollars (January 2017)
Attracting Visitors – Building Byway Itineraries (October 2016)
Embrace the Power of Email Marketing (May 2015)
Social Photography for Byway Marketing (February 2016)
Byway Sustainability, Vision, Leadership, & Funding (April 2016)
Personalize Your Byway Tours: Delaware Shows You How (October 2015)
5 Ways Social Media Can Help Your Byway, Highway, or Trail (February 2015)